Developing first-class pre-written content

Creating proposal content can be a drawn out and frustrating process for contributors and proposal teams alike. Common complaints include:

Re-inventing the wheel:
I'm sure we must have written this before!

Poor quality content:
Time pressures creating a climate of, "That will have to do."

Unapproved content:
No time to seek approval, no idea who'd be able to check accuracy.

Untailored content:
'Complete and compliant' is good enough: there's no time for strategic, customer-focused and winning.

Whether you are looking to build a new content library or to upgrade the content in an existing knowledge base that may have fallen into neglect, our best practice content development services can help. As a result, you'll improve proposal quality – as well as the speed and responsiveness of your proposal process.

Our structured approach starts by analysing your typical content needs and gaining buy-in from the relevant internal stakeholders. We then take you on a journey to create a library of professionally produced, easy-to-use, easy-to-tailor content. We'll work with your content experts to critique, improve and re-writing existing content where appropriate – and to design new content from scratch where necessary. We also suggest methods of updating and maintaining your content – and for some clients, undertake regular reviews to ensure that content is kept up-to-date and accurate.